Web-based Market Research is growing each year, as more and more companies realise the cost-effectiveness and efficiency of this approach to understanding consumer's needs. A Web survey can be set up and invites can be sent to thousands of prospective respondents. A whole industry has grown up around providing panels of respondents in appropriate demographic groups. If you're providing market research to your clients, or you conduct market research internally, you can't afford to ignore the internet as a market research collection medium.
There are a number of very expensive, very complex market research packages available on the market. We have taken a different approach - our Professional Quest software, used with the optional market research module (known collectively as "Professional Quest MR"), provides you with all the key features needed for Market Research at a reasonable cost. These features include:
||Randomisation of survey pages, questions and codes|
||"Progressive Piping" of answers from one question into a subsequent question|
||Response quotas (close the survey after set quotas have been reached)|
||Page Loops (ask the same set of questions for all selected products)|
||Integration to panel providers|
The best way to gain an understanding of the functionality available in Professional Quest MR is to read our Whitepaper on using Professional Quest for market research.
We understand that market research creates a need for specific features within a survey product. Dipolar has developed leading-edge survey software for over 6 years, but we realised that when it came to market research, we needed to form a strategic relationship with experts in the field.
Our extensive search of prospective partners led us to yellowSquares - a dynamic and progressive market research consultancy founded by an energetic group of people with many years of experience in the market research field. It was their extensive experience in Web-based MR surveys that was of particular interest to us. They have provided valuable insights into how market research is conducted on the Web, and have been crucial to our development of a full featured MR product.
Our close ties extend to customer sales and support - all support and training of MR clients is handled by the yellowSquares team. Their expertise in the software, together with their knowledge of the market research arena makes them uniquely placed to provide exemplary support - they "speak the language" of market research professionals, and they use the software themselves to provide their clients with the MR surveys they require. Why not pay them a visit at http://www.yellowsquares.com.au and find out more?